East Anglian Ambulance Service have launched a
national "In Case of Emergency (ICE)" campaign with
the support of Falklands war hero Simon Weston and in
association with Vodafone's annual life savers award.

The idea is that you store the abbreviation ICE in your
mobile phone address book, and against it enter the
number of the person you would want to be contacted
"in case of emergency". In an emergency situation
ambulance and hospital staff will then be able to
quickly find out who your next of kin are and be able
to contact them.

It's so simple --- everyone can do it. Please do. Please
will you also forward this to everybody in your
address book, it won't take too many forwards before
everybody will know about this. It really could save
your life.